what attendees ask before they commit
Is this AI tool training
No. This is a strategy room, not a training session. It does not cover prompt training, AI tool vetting, or workflow analysis. If you want hands-on tactical training, there is an optional Day 3 AI Fluency training add-on.
Who's in the room?
A maximum of 16 C-Suite Leaders of mid-sized market research firms ($2M–$30M revenue), all navigating the same transition, all under an MNDA. You can bring one additional seat for a COO or partner.
Who leads the workshop?
Heidi Dickert and Kristi Zuhlke will lead the workshop. We will have guest speakers from a select group of clients and other Insight Agencies who have adapted their AI business strategies.
What does the agenda look like? Will there be time to take other meetings?
The agenda will run from 8:30 am to 5 pm on two days. Please give your full attention during this time. A hosted celebratory dinner (6 - 10 pm) will follow on the first night of the workshop, which we strongly encourage everyone to attend. We will provide a detailed agenda to attendees two weeks before the event.
What happens before and after the two days onsite?
Before: you complete a pre-audit and arrive with a Preliminary AI Business Strategy Assessment and Leadership AI Activation Profile. After the workshop, you will have the opportunity to schedule a private one-hour follow-up consultation with Kristi and Heidi to address your specific needs.
How do I hold a seat, and what does it cost?
Pricing be found here. To reserve your seat, tap on the Registration Page.
Where and when is the workshop?
Chicago, Illinois, in April 2027 (Specific Date TBD).
What hotel should I stay at?
Recommendations for hotels include: