Download Perspective Paper Guardrails for Using AI in Market Research

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    • Services Overview
    • Strategic Integration
    • Selection of AI Tools
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    • Executional Support
  • Perspective Papers
  • About Heidi
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  • More
    • Home
    • Services
      • Services Overview
      • Strategic Integration
      • Selection of AI Tools
      • Training & Development
      • Executional Support
    • Perspective Papers
    • About Heidi
    • Contact
  • Home
  • Services
    • Services Overview
    • Strategic Integration
    • Selection of AI Tools
    • Training & Development
    • Executional Support
  • Perspective Papers
  • About Heidi
  • Contact

Expert Executional Support

Delivering Traditional and AI Powered Insights Support

Research leaders face significant challenges in meeting internal client demand for insights with limited staff. Balancing the increasing volume and complexity of requests, while ensuring high-quality, actionable insights, can stretch resources thin. With smaller teams, leaders often struggle to manage competing priorities, deliver results quickly, and maintain the depth of analysis that internal stakeholders expect. Additionally, the lack of specialized skills in areas like AI and advanced analytics further complicates the ability to scale research efforts effectively. 


Need additional staffing? I don’t just advise—I do the work. Whether it’s survey design, project management, or strategic insights delivery, I provide hands-on execution at every step, combining the strengths of traditional research methodologies and AI-driven tools.

Let's Talk About How I Can Support Your Team

Book a 30 min Free Consultation

Support Options

Project Based Costing

I offer project-based executional support for Market Research consulting, utilizing both traditional and AI tools to uncover the "why" behind consumer behaviors and the "so what" that drives actionable insights. This approach ensures that research outcomes are both data-driven and strategically aligned for effective decision-making.

Short Term Contracts

I offer time-sensitive research consultation on a short-term contract or retainer basis, utilizing both traditional and AI tools to quickly and effectively identify strategic insights. This approach helps clients stay ahead in today’s fast-changing environment, ensuring they can make informed decisions with speed and precision.

Long Term Contracts

In a long-term contract relationships, I become an extended member of your Market Research and Insights team, providing continuous support and expertise to drive strategic business decision-making. By collaborating closely with internal teams such as product and brand marketing, I ensure that insights are aligned with broader business goals and inform key decisions. My role is to act as a trusted partner, delivering high-impact, data-driven strategies that empower your organization’s growth. 

About Heidi Dickert

Heidi is a globally experienced market research leader known for integrating advanced methodologies and AI-driven tools to deliver strategic insights that drive business growth. With a proven track record of managing large-scale research programs across diverse regions, she specializes in applying innovative techniques such data fusion and AI-powered conversational analysis to optimize both quantitative and qualitative research. She has built and led fully remote teams, customized AI models to enhance chatbot probing and analysis of customer conversations, resulting in actionable recommendations for key business decisions. As an independent consultant, she guides organizations in selecting and implementing AI tools to maximize ROI, combining analytical rigor with strategic vision to deliver high-impact insights that address complex business challenges.. 

More About Heidi

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