About Heidi Dickert

For 25 years, I have advised senior executives on the strategic decisions that shape brands, organizations, and markets — including the workforce, product, and growth decisions that emerging technology now forces.

As SVP and Global Account Director at Kantar, I led teams across six operating units to manage Visa's global account. As Managing Director of The Evolved Group, I built and led a fully remote team delivering AI-enabled research for US-based global clients. Before Kantar, I led new and established brand research at Clorox, supporting Latin American and US Hispanic product development for their flagship laundry brands. Earlier, I developed and implemented research programs for DHL Worldwide Express and SC Johnson across Europe and Africa.

The thread running through it has been the same: helping senior executives navigate complex strategic decisions when the data is incomplete, the technology is evolving, and the stakes are real.

I have spent the second half of my career at the intersection of business strategy and emerging technology — long before "AI" became the conversation it is today.

I led the creation of one of the first mobile research platforms at MarketTools, when Blackberrys were the smartphone leader. At The Evolved Group, I led the integration of AI tools into both quantitative and qualitative research projects, including the modification of client-specific large language models to optimize Conversational AI chatbots and the analysis of AI-driven consumer conversations. 

I currently serve as an advisor to several AI research technology firms shaping the next chapter of insights work and help senior leaders answer probing questions about what to do with AI and how to prioritize their roadmaps. 

This work runs across executive coaching, organizational transformation, and strategic advisory.

The strategic insights consulting work I provide is grounded in rigorous research methodology refined over two decades.

I have led large-scale research programs for Google, Facebook, Levi's, Del Monte, and other industry leaders — spanning A&Us, Brand Tracking, Segmentation, Market Structure, Pricing, Concept Testing, and Advertising Evaluation. The methodology ranges from traditional qualitative interviewing and quantitative survey design to advanced techniques such as data fusion and AI-driven insight generation.

What this background contributes to executive consulting is specific: the ability to go beyond the reporting dashboards and read what's actually happening in teams, markets, and organizations. The skill of translating complex inputs into strategic recommendations that executives can act on. And the discipline of calibrating claims to what the evidence actually supports, which is a rarer quality than it should be in both market research and AI strategy.